The ordering rail your providers need yesterday. The records system nobody has built for functional medicine. And the health data engine that makes both worth owning for decades. This is the tentative plan: what we build, in what order, and when.
Each piece works on its own and each one can be bought on its own. A provider can use the ordering portal without ever switching records systems. A surgeon can buy just the patient tracking. Together they share one secure, HIPAA-compliant backend, so compliance is paid for once and every product feeds the same asset: the relationship with the provider, and the data underneath it.
Providers order compounded peptides in one place. Orders route to vetted 503A and 503B pharmacies, ship straight to the patient, and track from pending to delivered. Two account levels: providers who take the margin, and providers who hand the money side to an account manager. Suppliers can be swapped behind the scenes with zero disruption to the provider.
A records system designed around how functional providers actually work, not adapted from insurance medicine. Patient self-signup, restricted booking with deposits, multi-entity billing, robust reporting, and an AI layer that prepares the provider before every visit, drafts the note after it, and pushes education to the patient so nothing gets re-explained.
Patients tag symptoms, injections, dosages, and supplements in an app connected to wearables like Oura. Providers watch real progress instead of guessing between visits. Underneath it: a patient-owned file of health and a de-identified research dataset that grows with every provider on the platform.
Phase 1 is deliberately the fastest piece: it wins providers now, before the pharmacy launch, and everything after it builds on the same foundation.
Every date below is tentative and moves with the start date. Phases overlap on purpose: once the Phase 1 foundation is live, the records system and the app build in parallel, on separate workstreams. Everything is live by mid-January.
Your ordering contact and your insurance contact. Both are connect-to-existing-systems conversations, and both lock the integration plan for Phase 1 and Phase 2. Access handover happens the same week: Cerbo, Blue Atlas, Vitalign RX, and the prototype app.
The federal read on compounded peptides lands. It doesn't slow the build; it decides what the portal carries at launch, so the catalog stays flexible until the outcome is public.
Partnership structure settled with you and your key people, so building starts with the ownership question answered, not hanging.
Architecture locked. The HIPAA foundation build begins: compliant database, hosting, messaging, and the signed agreements that make all of it real healthcare software.
The ordering partner's system is connected and a Level 2 order runs end to end in a sandbox: provider places it, account manager handles it, pharmacy receives it.
The account-manager ordering experience is polished and demo-ready, timed to the pharmacy launch on August 15.
Aligns with the pharmacy launchLive supplier pricing per item and dosage, drop-shipment to the patient, and full order tracking for providers who take the margin themselves.
Weekly provider billing running, provider onboarding flow finished, and an independent security review of the whole rail.
The two committed providers order real product for real patients. Two weeks of white-glove attention on every order.
The portal opens to the providers you want on it. From here, every new provider relationship runs through Vitaline.
Charting, care plans, and the daily workflow designed around how a functional provider actually spends an hour with a patient. This runs alongside the Phase 1 pilot.
Charts, visit notes, patient history, care plans. The foundation from Phase 1 carries the data layer, so this starts fast.
Self-signup from one shareable link, lab uploads, consents signed electronically, restricted booking, and the 50% deposit at booking.
Payments route to the right entity and bank by patient state, each with its own merchant account. Reporting, tracking, and alerts across every entity.
Pre-visit summaries, suggested notes and care plan updates after each call, education pushes to the patient portal. The insurance component connects by API.
Elena's practice runs on the new system through the holidays. The white-glove migration playbook is proven on the Cerbo data, so every future switch has a script.
The records system nobody else has built for functional medicine, with ordering built into the chart.
Your existing tracking app gets a straight verdict: connect to it, or fold it into the platform. Whichever is faster and better for patients.
Patients tag symptoms, injection days, dosages, and supplements. Oura Ring connects. Tracking becomes a habit instead of homework.
Everything a patient tracks, visible to their provider as progress over time, tied to what was recommended.
The patient-owned file of health and the first version of the de-identified research dataset go live with the platform. From here the data compounds for a decade, and the wellness plans with employer administration become the first expansion.
One core build fee, deliberately reduced for a platform this size. It mainly covers the API and connection costs across the ordering, insurance, and pharmacy systems, plus some of the build time. The real compensation sits in the partnership.
The HIPAA infrastructure: compliant database, hosting, messaging, and video, under signed agreements. Vitaline carries this at cost, with no markup, and it stays flat as you add states.
An ownership stake in the platform company, sized to the expanded scope. In exchange, The Gaygency carries future development after launch: fixes, crashes, improvements, and new features. The software company stays legally separate from the clinical entities and the pharmacies. Exact structure settled on one call with your key people.
Why this structure. A platform this size would normally price several times higher as a straight build. Keeping the fee low and taking ownership means the incentive is identical on both sides: build something that wins for years, not something billed by the hour.